Why You Need to Know Online Marketing to Get New Patients in 2021...
Written by Dr Luke Madden on January 18th 2021.
When I first started in practice, I was working for someone who had been in the industry for years. He had experience as a practitioner which was great, but he was from an era where all you had to do to get new patients was put up a sign, or at most have an ad in the yellow pages.
The problem was I was new and had bills and student loans to pay. And with everything digital, does the Yellow Pages even exist anymore??? Nope…
He would say that I just had to be patient and that building a practice takes time.
I understood that, but I was struggling to keep a roof over my head, and we were different time compared to when he graduated 20 years ago.
I couldn’t just put up a sign or an ad in the yellow pages and get new patients. Because everyone had signs and ads in the yellow pages didn’t work anymore… the market was saturated.
He didn’t understand, and I was getting frustrated and scared and even considered getting full-time job just to pay the bills.
I knew I wouldn’t be able to grow my practice to sustainable numbers quickly enough so I had to do something.
So I started setting up stalls at community markets and events, outside shopping centres and gyms. I did health talks, lunch and learns, workshops, free workplace wellness checkups and big expos.
I became a master at speaking 1 on 1 to potential patients which was great as it meant I was getting new patients.
But the problem was it required so much time, effort and money and it wasn’t scalable.
I was spending time to get patients. And I didn’t have enough left for my wife, for my existing patients, or for my life.
So I spent hours online looking at all the different ways to build a practice, and it hit me…
I needed a more leveraged way of generating new patient leads and converting them into clients in a predictable measurable way that didn’t require so much time, effort and money.
That’s what got me into the world of internet marketing.
It was a way of reaching my ideal patient where they spent most of their time, which is online and on their phone. I was able to speak to them directly, any time of the day or night and test my message to find the best, cheapest way of converting them into clients without being salesy, and without having to have a long face to face conversation.
This meant I could spend time with my wife, support the needs of my existing patients, have free weekends and go on more holidays and live my life, while serving more people in my community and getting new patients on autopilot.
Instead of slaving away at community stalls and health talks, I would wake up to an inbox full of people wanting to become a patient of mind. No more chasing new patients. No more stress of wondering where the next new patient was coming from. No more long days and wasted weekends spent at markets and gyms.
I had cracked the code.
And now I want to share with you what took me years to master.
I’m looking for 5 people who want to get more new patients into their practice on autopilot using online marketing techniques.
If you want to wake up with an inbox full of prospective new patients who want to work with you, then this program is exactly what you need.
At the moment I’m limiting the group to 5 people because I want to make sure you get the most value & support possible to guarantee results.
If you are interested send me a message and let me know.
When we kick off here’s some of what we’re going to work on:
• We’ll start by running through pricing and patient avatars and ensuring the fundamentals are down to make sure you’re easy to choose as the go-to professional in your area. We’ll work on your packaging and price points so you get the sales and margins you’re after. Well also work on you. What kind of practice you want. What kind of patient numbers you want.
• Next, we’ll take my lead conversion process and implement it in your practice. We want to get this nailed early so you can get quality new patients early and often from the people you’re already talking to.. I’ve been perfecting this process for two years and have it down to a science now.
• We’ll then focus on your platforms… Website, Facebook — I will give you simple but high converting templates you can use to position yourself as an authority in your community.
• One of the keys to growing your practice is getting high-quality leads. I will show the 4 promotional strategies I use to generate 350+ new patient leads a month. (2 of them don’t require any marketing spend)
• Next we’ll design and build your new patient funnel that captures, qualifies and converts leads into appointments that close 40-70% of the time
• I will give you my proven Facebook Ads and retargeting systems that ensure you are everywhere you’re prospects are
• Scale – once we’ve maximised your lead flow and you’ve got predictable new patient numbers, it’s time to scale up.
Anyone of these things can move the needle immediately for your practice, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically…so we’ll be able to spend more time on that one with you.
I only want to work with a handful of people who can implement, test and report back on the results and I’m looking for practitioners and practice owners who are ready willing and able to serve more people in their community, and who are committed to helping their patients above all else.
I’m ready to get started right away…and I’m inviting YOU to join the program team.
Here’s how it will work…
Each week we’ll focus on one of the growth strategies.
Then, we’ll get together as a group to talk about it and brainstorm specific wording and strategies for YOUR practice…so you can put it into action and report on your results.
The more you implement…the more I’ll be there to work with you.
We’re going to be working closely together, so I’d like you to be sure you have some time to dedicate to this over the next couple of months.
I’d love to work with you!
Dr Luke Madden
Luke helps health professionals grow successful practices. He is an expert at helping people get clients using online methods and making things super simple to understand.
If you’re interested in growing your practice or scaling up your marketing and getting clients on demand then definitely reach out and request a Free Strategy Session Today.
